A good digital brief

I have seen so many briefs in my time working in agencies and software companies. Some are very short, some are very long, but only a few give exactly what creative and technical experts need to enable them to respond with effective solutions. This is frustrating for both sides, and with a few improvements everyone involved could get a lot more value from the pitching process.

You are the experts in your business, and you want to work with experts in digital. If the right information can be conveyed from one party to the other and back again, the results will be far more satisfying. Here are my top tips for what to include in a digital brief…

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