A good digital brief

I have seen so many briefs in my time working in agencies and software companies. Some are very short, some are very long, but only a few give exactly what creative and technical experts need to enable them to respond with effective solutions. This is frustrating for both sides, and with a few improvements everyone involved could get a lot more value from the pitching process.

You are the experts in your business, and you want to work with experts in digital. If the right information can be conveyed from one party to the other and back again, the results will be far more satisfying. Here are my top tips for what to include in a digital brief…

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Adventure

_DSC0160-EditAdventure comes in many forms. I have run long distances over hills and in snow, cycled through Asia and Africa, raced in Scotland and the Alps, organised events, and faced fears with people i barely know. Now I’m setting off into the unknown for a different kind of challenge…leaving my safe job to follow my heart, exploring new ways to use technology to make a difference.

I passionately believe in doing work with purpose, using our energy for things which align with our values and make us feel alive. I am increasingly aware that the work we do influences culture, the way we think about ourselves and each other. There are some brilliant people and organisations working hard to improve lives, social enterprises addressing local problems with creative and innovative solutions, and i want to be part of it!

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